I was honored to be called to lead the design for the future state of the new Mazda Brand Academy (MBA) and Learning Management System Portal (LMS) as well as design a proof of concept for the Mazda Digital Showroom (MDS) concept.

This was the first time I had worked for an automobile company and the environment, culture and expectations were all new for me. Part of my personal growth throughout these projects, was learning how a car manufacturer understood and perceived how to go about building B2B2C applications to serve their dealers and car buyers.