The Data-Driven
Website Transformation
My mission at Neon One was to redesign the company's entire website and brand voice. This wasn't just a creative task; it was a massive, data-driven transformation to prove that a complex non-profit platform could be clearly communicated and sold through simple design, maximizing conversions like demo requests.
From Confusion to Conversion
My design strategy for Neon One successfully transformed major conversion barriers and messaging confusion into clear paths for new clients, here’s the results:
45%
Higher Comprehension
over baseline
33%
Primary Conversion Intent
45%
Increase Positive Brand Sentiment
The Sales Catalyst
Directly boosting the most critical action on the site, the number of potential clients ready to talk to a salesperson.
Final Design Performance: 33% Intent
+13%
Improvement from Baseline
(Direct increase in sales leads)
Trust Rebuilt
(Brand Sentiment)
Making the brand feel immediately trustworthy and professional, turning neutral first impressions into positive excitement.
75% Increase in Comprehension
+75%
Increase in Positive Impressions
The previous website lacked structure, which was a major factor in the confusion and low comprehension scores. To fix this, I designed a robust set of Content Components that allowed the team to present complex solutions clearly and consistently.
